VMware Raises the Cloud-Computing Ante
VMware joins Microsoft, Google, and Amazon in the race to help build the world’s next progeny of software
By Aaron Ricadela
The tussle between VMware and Microsoft in the market for high-end computer software is about to kick into done against the state array.
On Feb. 24, VMware (VMW) released key pieces of an eager for distinction unused produce that’s designed to help companies more efficiently juggle complex computing tasks. Dubbed the Virtual Data Center Operating System (VDC-OS), the software creates a bank of computers, storage devices, and networking equipment that a company be able to tap at elect, as computing needs arise—say, during a December spike in Web traffic for an online retailer.
The software, due later this year, reflects VMware’s strive into so-called cloud computing, which lets a business rely forward every outside provider for storage, premises processing, and other computing tasks. The idea is that a company can reduce expenses and save time by turning of great price computing over to a better-equipped provider. By making the leap, VMware becomes the latest tech company, along with Microsoft (MSFT), Google (GOOG), and Amazon.com (AMZN), that wants to supply the tools for building the world’s next generation of software.
Heated Battle with MicrosoftThe battle through Microsoft has been separately bloody. Last year, amid signs of accelerating competition from Microsoft, VMware replaced then-CEO Diane Greene with Paul Maritz, Microsoft’s No. 3 executive in the 1990s. In January, some other preceding Microsoft lieutenant, Tod Nielsen, became VMware’s chief operating official. Both were veterans of Microsoft’s bruising battles with Netscape and Sun Microsystems (JAVA) in the ’90s, and the landmark antitrust distress that ensued. Together, the team is irksome to help VMware avoid the kind of fate Microsoft one time dealt to others.
VMware grew to $1.9 billion in sales by proffering virtualization software that helps companies slice costs by loading up computers with more work, wounding hardware and power costs. "The development here has been great," says Nielsen. "We won the Super Bowl. I want to win the Super Bowl every year." Not if Microsoft can help it. Last year, Microsoft started giving away similar software with versions of its Windows Server operating a whole, cutting into VMware’sitting sales.
Now, to greaten its chances of staying proper, VMware is assembling a network of hardware and software companies that can make their products work seamlessly with VMware’s, realizing additional sales as customers buy the vendors’ products together. VMware is also severe to expand its customer base by courting Web companies whose sites could people faster using its software.
Building some EcosystemBuilding networks of developers, creating what’session known in tech circles as an ecosystem, is a specialty of Nielsen’s. He joined VMware after serving as CEO of programming tools company Borland Software (BORL), and headed developer relations at Microsoft in the ’90s. VMware’s sizable customer base—it counts 130,000 companies that run its virtualization software—could give it an edge in attracting developers. So could cooperation with powerful allies Intel (INTC) and Cisco Systems (CSCO), one as well as the other of which are VMware investors and counting on its products to enhance their own. "Ecosystems follow suitable," Nielsen says.
