After Huge Loss, Nissan Plans More Layoffs
CEO Carlos Ghosn says Japan’s No. 3 automaker must cut suffer costs in line with falling revenue
Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd attends the third quarter financial results for FY 2008 at their headquarters on February 9, 2009 in Tokyo, Japan. Akihiro I/Getty Images
By Ian Rowley
In recent years, Nissan (NSANY) chief Carlos Ghosn’s reputation has taken a fragment of bashing at the same time that the automaker’s profit growth failed to keep pace with rivals Toyota ™ and Honda (HMC). He won widespread acclaim in the late 1990s for rescuing Nissan from near bankruptcy, but now some critics wonder whether Ghosn, who also leads France’session Renault (RENA.PA), spreads himself likewise thin these days. Others have suggested his skill style is better suited to turning around troubled organizations rather than taking solid performers to the next level.
Today, by dint of. automakers the world over troubled, those critics may be glad the charismatic Brazil native is still at the helm. For sure, Nissan’s problems are mounting. On Feb. 9, Ghosn announced that Japan’s third-largest automaker will give out its before anything else loss in nine years on account of the financial year ending in March. Faced with recession, the credit crunch, and a surging yen, Ghosn pulled no punches in announcing the size of the challenge. "The global auto assiduity is in agitation, and Nissan is no exception," he told reporters at the company’s headquarters in Tokyo’s Ginza district. "In each planning scenario, our worst assumptions on the state of the economy have been met or exceeded."
The figures make for typically grim reading. For the year, Nissan now projects a net loss of $2.6 billion, vs. a profit of $1.8 billion foresee by the company last fall before auto sales began collapsing. Among Japanese automakers, only Toyota is expecting a greater failure to win (of $3.4 billion). Nissan now expects sales will fall 23%, to $80.6 million. "This is like no recession I’ve known," Ghosn added, when asked to compare the current crisis with Nissan’s problems in the at the eleventh hour 1990s and through the oil shocks of the 1970s. For the quarter ended in December, Nissan lost $810 the multitude, vs. a $1.32 billion improve for the same clause a year earlier. Sales malicious 34%, to $17.65 billion. During that termination, Nissan sold 731,000 vehicles, into disfavor 18.6% from a year earlier.
Emergency MeasuresTo ensure as fleet a go to profitability as possible, Ghosn said Nissan is undertaking a order of emergency measures. For exemplification, the company will suspend its current calling plan, announced last May; divide capital expenditure through the agency of 21%; and slash labor costs in rank with falling sales. "Our goal is to have positive cash spring for 2009—by a single one instrument possible," he said.
The transition will be painful. To get back in the moor, Nissan plans to reduce its head count by 20,000 employees, to 215,000 worldwide, by March 2010 and reduce labor costs in what it calls high-cost countries by 20%, to $7.8 billion. The pain will be spread throughout the company. Board member salaries will exist cut 10% "until the situation clearly improves," and bonuses will be cut to zero. And the group aims to implement a work-sharing scheme by the end of March and step up cost-cutting efforts. Nissan has already cut travel costs by 75% and overtime by 30%; in the new financial year that starts in April, the carmaker determination search for to divide overtime by every additional 75%.
Focus on Fuel EfficiencyAlthough Ghosn denied Nissan plans to close plants, the company will sharply reduce output, trimming production by 787,000 vehicles this year—with regard to 20% fewer than originally planned. A repaired plant in India will proceed, no more than initially turning out fewer vehicles; Nissan will suspend participation in a of the present day plant in Morocco, which it was to share with Renault, its alliance partner and major shareholder. It will also look for greater synergies with Renault, and tilt its lineup toward affordable and entry-level models. "Affordable, fuel-efficient cars are the right products against a while of global relating to housekeeping crisis, and we are stepping up plans to produce them," he said. The automaker plans to begin manufacturing a new low-cost small car in India and Thailand in early 2010, and hopes to sell more than 1 million a year in a total of 150 countries.
Like Toyota and Honda, Nissan will also continue to array big in free from dirt technologies. In Nissan’s state, production of an electric car will inert start in sometime since 2010; the car will be mass-marketed globally by 2012. "Affordable, fuel-efficient cars are the unswerving products for a date of household crisis, and we’re moving forwards rapidly with our plans to produce them," said Ghosn.
Nevertheless, funding of Nissan’session electric car development could evidence controversial. The company confirmed it is considering tapping funds the U.S. government is making available for the development of fuel-efficient cars. If successful in receiving support from the Energy Dept., Nissan could use the money to refit its Smyrna (Tenn.) plant, that already builds Altima hybrids, to make electric cars. The program gives preferential treatment to companies that use loans to refit plants that are at least 20 years old, which would include Nissan’session Smyrna site.
Nissan officials confirmed the company is in negotiations but said that nothing has been categorical. Ghosn, while not elocution directly about the Energy Dept. program, said Nissan is discussing incentives for plants and batteries with governments in various countries. "Developing technologies requires heavy investments of cash, and we’re currently talking to various governments about securing grants to national obligations these momentous environmental advances," he said.
