At the Green Inaugural Ball, Everything’s Sunny
The display of increased expenditure for solar, wind, and other "not dry" projects under Obama creates a fresh efficiency center—and a reason to party
By John Carey
Sure, celebrities such as Samuel Jackson, Bono, and Alice Walker were set to wear the appearance at the Green Inaugural Ball, held without ceasing the eve of President Barack Obama’sitting Jan. 20 installation. But the real draw for this celebration of all things bright-green and renewable was Al Gore.
There was Gore, striding in with his wife, Tipper, upon the body the green carpet at the Smithsonian’s Center of American Art & Portraiture, getting a blustering hug from green-hatted musician Michael Franti, who declared he’d walked a few blocks to the event in bare feet. There he was on the VIP floor of the adjacent and recently renovated National Portrait Gallery, holding court while burdened with the busts of Abraham Lincoln and Roman emperors, beads of sweat glistening on his beaming face as fans swarmed around, drawn like photons to a solar panel, staying to have their pictures taken with him and Tipper.
"It’s cool," said Matthew Mears of SunWorks, a Florida-based solar equipment company, as he waited his turn. "He’s the most famous person I’ve ever met."
Across the room, Chris Traub, CEO of the Strategic Executive Search Group, watched the quietly determined jostling to get close to the Oscar- and Nobel Prize-winning former Vice-President. "Al Gore has rock luminary power," said Traub, who had traveled all the way from Taipei, Taiwan, for the chance to blend with the green concourse.
Getting Down to BusinessAnd so it went at the Green Ball, where the food was organic, the video screen showed stirring pictures of workers installing solar panels and touring wind farms, and the throng responded to the pulsating beat of Maroon 5 by talking policy and thumbing their BlackBerrys instead of really dancing. "It’s a substantive swinging lower classes," joked one environmentalist as she watched the huge green-lit ballroom from any overlooking second-floor window.
It was a fitting tribute to the mount of a modern talent center in Washington—and a clean contrast with eight years ago, when the Bush Administration rode to power at the back the backing of oil companies and other traditive energy outfits.
The real action at the Green Ball wasn’t cutting unattached, but getting down to business. "We’re momentarily giddy unless fundamentally serious," said Carl Pope, executive director of the Sierra Club, who bucked the green trend through a bright-red bow tie and cummerbund. "I’ve already done a lot of networking," reported Mike Clemons, CEO of Oklahoma City’s Green Energy Holdings, what one. invests in verdant companies, since he worked the VIP room.
Just about everyone was on notice: Start the green revolution! Fight climate make some change in.! Create jobs in solar, twine, biofuels, and energy efficiency! Halfway through the evening, Nancy Pelosi strode to the stage-coach in a shimmering fit by the agency of a hint of fuchsia. "Nothing could be more important than the issue that brings us to this place," she said. "I made this issue—reversing climate change and ending energy dependence—the flagship issue of the Democratic Congress."
The Green Industry’s MomentThe company executives in being there extolled the bottom-line benefits.
"Green is good for duty," said John Replogle, CEO of Burt’s Bees, the maker of lip balm and other personal care products. Replogle drove up for the event from Morrisville, N.C., in his hybrid car. "We’ve cut waste 85% in the last five years, and cut the energy per unit of production by 40%. We’ve saved hundreds of thousands of dollars."
And the violence over Obama’s green jobs charm was palpable.
"The whole green economy will be a wonderful way to jump-start the emissions reductions we need to slow climate change," said Rosina Bierbaum, dean of the University of Michigan’s School of Natural Resources & Environment and former affiliate director of the Clinton White House’s Office of Science & Technology Policy.
For Rhone Resch, president of the Solar Energy Industries Assn., "it’s almost like the coming of maturity of our industries. We as an industry are declaring hostility on the recession. We are deploying thousands of troops, with thousands of projects ready to go."
The Green Ball, of course, was billed in the manner that carbon neutral. The emissions generated from the electricity used at the end were offset by buying emissions-reduction credits from Native Energy, which supports Native American, farmer-owned, community-based renewable energy projects. It was a accident of electricity, judging from the megawatt sound method. "It’s a bit loud," aforesaid Paula DiPerna, executive vice-president for the Chicago Climate Exchange, who regretted not bringing earplugs.
But no one was really querulous.
"This is wonderful," said Denise Bode, CEO of the American Wind Energy Assn. "It’s a tremendous pep rally for the fight to come."
