Web site registers gowns for inaugural balls

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WASHINGTON — A new Web site, www.dressregistry.com, hopes to limit the social incubus of showing up at an inaugural round sporting the same gown as another by allowing you to “register” the gown you’re wearing to a specific ball. It includes a place to detail the color, extent, designer, neckline description and other distinguishing characteristics. You can in addition upload a photo.

Andrew Jones got the idea after his wife traveled from their home in West Palm Beach, Fla., to New York City to buy a gown for a benefaction ball in their hometown, solely to avoid for the reason that the same adjust at the event.

“I kind of put two and brace together and I said, ‘I think there’s a way technology can help us here,’ ” said Jones, 42, one auto-industry consultant.

The dress-duplication problem has long caused anxiety among women.

Hollywood’s A-list stars have existence aware of their garb may end up on a storehouse page — with a side-by-side comparative estimate to someone who wore it better. Jones cited first lady Laura Bush’session “Oh, no!” moment at the 2006 Kennedy Center Honors, when she was one of four women wearing the similar red Oscar de la Renta gown. Bush quickly changed into something different.

“If it could happen to the first lady, it could happen to anyone,” Jones uttered. “With the inauguration, it just all came together in my mind. I thought it would be a great time to roll it out.”

At specialty supplies in the Washington area, some thought the Web position a novel model but suggested it may not be foolproof.

“Nothing’session exclusive anymore,” said LaShea Green, couture buyer at Saks Jandel in Chevy Chase, Md., who had not heard of Jones’ Web locality. “I put on’t caution how much you register, there’s going to be someone (at an event) who didn’t register.”

So in a great degree, inaugural partygoers acquire registered about 100 gowns for more than 24 official and unofficial events, including the Constitution Ball, the American Indian Inaugural Ball and the Green Inaugural Ball hosted by Al Gore. As the inaugural festivities near, the registries keep extending.

“I’ve had people self-registering their events every day,” said Jones, adding that he’s recorded some 300,000 hits and more than 10,000 uncommon visitors since the Web site launched Dec. 1.

“As the site gets else populated, we may subsist quick to infer by what’sitting being worn to a thread for each particular event, what people are leaning to,” he said.

Registered dresses are mostly ankle long duration, many with plunging necklines. Labels range from an ankle-length blue dress by means of Banana Republic to a scoop-neck, to-the-floor ivory gown by Halston. Shades of purple, orange and red seem to outnumber the old classic, black.

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