Move Over Kindle; E-Books Hit Cell Phones
Who needs an e-book reader from Amazon or Sony when you be possible to download tomes to a smartphone, often at a fraction of the require to be paid
By Olga Kharif
Neilson Barnard/Getty Images
Adam Parks is an avid reader of digital books. But you won’confidentially find him downloading the 20 or so titles he reads each year onto an electronic book device like Amazon’s Kindle. Instead, Parks flips through pages—Web-site design manuals and Sun Tzu’s The Art of War are recent favorites—upon the body his trusted iPhone.
Parks is individual of a increasing number of the vulgar getting their book fix via mobile phone, a method he considers more convenient than using a dedicated e-book reader like the Kindle or Sony’s (SNE) Reader Digital Book. "I travel a lot in Asia and in the U.S.," says Parks, a marketing executive who resides in Palm Beach, Fla. "If you are running from airport to airport and from incorporated town to city, bringing an extra piece of rigging loses some of its value."
Owning a Kindle appears to hold plenty of value towards the consumers who are snapping up the devices so fast that it’s been sold out since November. Yet the idea of downloading a book onto a device you already own may appeal to cash-strapped and space-constrained consumers.
Downloading Royalty-Free BooksAnd as smartphones have become more ubiquitary, in element thanks to the popularity of Apple’s (AAPL) iPhone, so hold the tools that fashion it easy for users to download a book for a fraction of the cost of buying one elsewhere. Users of the iPhone and its cousin, the iPod touch, have downloaded William Shakespeare’s collected works more than 300,000 times from the Apple iTunes App Store, according to Readdle, the Ukraine-based startup that created the free application that makes the download possible. The books section in the Apple iTunes App Store lists about 700 titles; Apple singly offers 72 audio books.
It’s perplexing to beat the compensation of a smartphone volume. While new titles like Twilight may cost because much as a paperback at a book store, many royalty-free classics are available for 99¢ or less. The most purchased book upon iTunes is a 99¢ collection of 14 children’s books, including Alice’s Adventures in Wonderland, Gulliver’sitting Travels, and Robinson Crusoe. At Amazon’sitting Kindle store, Alice’s Adventures in Wonderland single sells for 99¢ to $2. At Borders (BGP), the lowest price for the Lewis Carroll standard work is $3. Many repaired books on the Kindle cost $9.99.
Amazon (AMZN) doesn’t disclose sales figures for its e-readers but Citigroup (C) estimates that Amazon sold 380,000 Kindles in 2008. In December, Sony said it has sold 300,000 units of its e-reader since the device was introduced in 2006. Representatives of Amazon and Sony declined to comment notwithstanding this story.
Romance Novels Are a FavoriteSome book publishers embrace the mobile-book trend and see it as a way to attract new readers. "There’sitting a chance for us as publishers to reach a wider audience, possibly people who weren’t walking into the bookseller’s shop or going to Amazon," says Matt Shatz, vice-president for digital at Random House. "The opportunity is a lot greater by way of a phone than for a physically printed work." In the coming years, the cell phone may become the most accredited instrument for interpretation digital books as amply, Shatz says. Analysts estimate the makers of e-readers have sold fewer than 1 million units as the devices were introduced. But cell-phone makers shipped 36.5 million smartphones, capable of carrying e-books, in the third allot of 2008 alone, according to Gartner (IT).
