Stocks: The Meltdown and the Media
Could the whirl—and tone—of TV, Web, and print coverage of the mart’s gyrations actually be making things worse?
By Ben Steverman
Wall Street has been through crises before—1907, 1929, the 1970s, and 1987 all tested investors as much as the monetary crisis of 2008. But this time, something is diverging: Three cable business channels and countless suffusion sites offer 24-hour coverage of financial markets seven days a week.
The precipitous quantity of information available raises the question: Could the media actually be contributing to the very crisis it is covering?
During past crises, average investors needed to wait to the time then the evening news or the next day’s gazette to learn how their investments had conferred.
A Recipe for PanicThis year, the monetary panic has unfolded minute by means of minute in head of investors’ eyes. Meanwhile, online tools allow investors to make rash decisions, buying or selling shares with the clack of a mouse.
It’session a media environment that seems like a recipe in opposition to panic. Thus, CNBC’s Jim Cramer terrified many with his call in continuance Oct. 6 for investors to sell stocks. "Whatever money you may need for the next five years," he said, "be one’s will take it wanting of the stock market right now, this week."
Downbeat headlines and bearish mart analysis in major financial publications—including BusinessWeek—have offered readers plenty of pessimism in the ended couple of months as well. The media frenzy has reached a point where CNNMoney.com advises its readers, for the sake of their sanity, to "Turn off CNBC."
Yet despite plenty of gloomy headlines and panicked talking heads, Richard Sparks of Schaeffer’s Investment Research doesn’t hold the media are adding useless fear to the market. "The facts themselves are scary enough," he says. It’s a historic crisis, "and it hasn’t needed any embellishment from the media," he says.
Still, the media can give to "huge swings in optimism and pessimism through investors," says Christopher Smith of the University of Southern California’session Annenberg School for Communication. When conditions look good, analysts put on TV are often "excessively optimistic," he says. "When things go sour, they outdo each other telling tribe how bad things could get."
Adding to the fear is the fact that, while more and more people own public funds end individual retirement and 401(k) accounts, divers Americans remain fairly uninstructed when it comes to investing and the way financial markets work. Add in a crisis that is so complex that it’s hard to describe simply, and, "people are just paralyzed," says Marty Steffens, seat in business and financial journalism at the Missouri School of Journalism. "Most the vulgar I use as far since concerns conversing to have not any idea what to do."
Financial media outlets are used to serving active investors who are usually fairly far informed, but the crisis has attracted attention from plenty of Americans with very basic questions, such as whether bank accounts are safe, Steffens says. Moreover, "in that place’s also the huge danger of giving someone the wrong advice," she says. "What might be delivered of existence renowned advice for me might have being bad advice for you."
Sharp Pain for Institutional InvestorsEven with these stresses, however, there is anecdotal evidence that average Americans and individual investors are actually less panicked these days than the professionals on Wall Street are. Many hedge funds, for example, are substance forced to barter off assets, Sparks notes.
An particular saving for retirement has the luxury of waiting out a big market sell-off. Institutional investors, by contrast, are judged by their short-term performance. "They’re feeling greater quantity pain than the individual investors," Sparks says.
The media focus on the financial pass has another important ingredient this year: Politics. Much of the media coverage of the economy inevitably leads to a debate of the Presidential race. For the past two months, the administration has been head No. 1 (BusinessWeek.com, 10/23/08) one for both Democratic nominee Barack Obama and Republican John McCain.
GOPers More UpbeatA rough economy would be expected to mischief the binding faction, and that’s what has happened this fall as the crisis has helped Obama and injure McCain, says Lynn Vavreck, a political science professor at the University of California at Los Angeles. She notes that one’s political allegiance have power to actually influence one’s perception of the thriftiness. Polls have shown Republicans far more optimistic about the state of the management than Democrats are, Vavreck says.
David Domke, a professor of communication at the University of Washington, thinks the Presidential election might actually be helping to limit the general public’s panic level (BusinessWeek.com, 10/9/08). Fear is oftentimes driven by means of a sense of helplessness—the feeling that you don’t know what to do, he says. "In some ways, the Presidential election gives people a sense that there is something they can grant: They can vote for common of these candidates, whoever they speculate can do something about [the crisis]," Domke says.
The same efficacy be true of the vast amounts of financial coverage available to mob during this crisis. The availability of recommendation makes people feel a little less helpless. It gives the many the crowd a "be warmed of control to get as much intelligence as they want," Domke says.
Of course, a relentless diet of bearish market news may ultimately limit divisible by two the heartiest investor’s hunger for information.
