Sirius XM Radio Faces Sky-High Debt
The satellite radio company will owe more than $1 billion next year, marking a sharp reversal from candid a few years ago
Sirius XM Radio CEO Mel Karmazin
By Olga Kharif
When Sirius Satellite Radio (SIRI) persuaded Howard Stern to adieu traditional radio notwithstanding attendant a few years ago, the shock jock took a few potshots on his way out the door. He railed against the "censorship" on terrestrial radio, and he vowed never to return. He called Sirius "the future of radio."
It looks like a rocky future. Sirius, which completed a merger with XM Satellite Radio in July, is facing a serious cash squeeze. It has more than $1 billion in debt coming due next year, and it doesn’t have the money, at least not notwithstanding. Chief Executive Officer Mel Karmazin has tried to reassure investors that the assemblage will find the necessary funding, but the questions keep advent. "Am I going to lend the company the money? I hope not," he joked last month. "I hope we don’t prevail upon to that."
Investors are disbelieving. Despite the merger and a combined 18.6 a thousand thousand subscribers, Sirius XM has seen its domestic animals tumble from 3.94 last December to 31¢ as of Oct. 22. Beyond the funding urge one’s way, the company faces a tough economy in which consumers may cut back on its service, which costs $7 to $17 per month. "There’s but just a day goes by whenever I don’t ask myself [whether Sirius will survive]," says algebraist Tuna N. Amobi of Standard & Poor’s (MHP), who rates the family a buy because it’s of that kind a cheap way to profit from any upside. Analyst James Ratcliffe of Barclays Capital (BCS) estimates that Sirius needs to raise $750 million to $800 million to cover its debt repayments, programming costs, and capital spending for next year.
Sirius says it be able to continue to fund operations and avoid filing for bankruptcy. Executives rely upon to be able to raise money to meet debt payments due in February and they get the start of that existing lenders will be easily bent well-nigh an supplementary $350 million due in May. "We are very confident of taking concern of the [$270] million in February, and we are confident the banks will extend the matureness in May," says David J. Frear, chief financial officer for Sirius. The company expects its cash indispensably to quiet nearest year, when Sirius forecasts it will be able to generate $300 the great body of the people in income before interest, taxes, belittling, and amortization.
The company has options even if it be able to’t take. It can consequence more lay in, although this would attenuate existing shares. In December, Sirius plans to ask shareholders to allow it to nearly double its total shares. "I don’face to face exercise the mind they want to issue in addition theoretical," says Barclays’ Ratcliffe. "But given the conditions of the money due market, they may have to."
Howard and OprahThe company is struggling with a problem of its own making. Sirius signed top talent—including Stern, Martha Stewart, and Oprah Winfrey—to draw in subscribers. But programming costs have triggered ponderous losses. Sirius pays $60 million annually to broadcast Major League Baseball games, in addition an estimated $80 million yearly to Stern and his team. Goldman Sachs (GS) predicts Sirius will lose $564 million next year as revenues climb 12%, to $2.7 billion.
Even the talent has been suffering in recent months. Stern and his agent received more than 56 million shares of Sirius in 2006 and 2007. It’s unclear whether they’ve held on to them. If they have, the stake’s cost has dropped to $19 the multitude from $220 the multitude in December. Neither Stern nor his agent returned calls seeking comment.
