Under the Hood of a GM-Chrysler Merger
BusinessWeek has learned details of the proposed merger betwixt GM and Chrysler. The rewards are huge—but so are the obstacles
General Motors CEO Rick Wagoner Bill Pugliano/Getty Images
By David Welch
As top executives at General Motors (GM) and Chrysler proprietor Cerberus Capital Management continue to talk about a merger, the most popular scenario at this point would still have completely three companies joined at the hip.
Talks betwixt the two companies continue, and while a deal is far from certain, the two sides are narrowing in on a merger structure that the pair think could work, BusinessWeek has learned. The basic outcome has GM folding Chrysler’s auto business into its own while Cerberus would merge lending branch Chrysler Financial Services and GMAC Financial Services. Cerberus owns 51% of GMAC while GM owns the rest.
If that deal goes from one side, GM would end up owning a minority piece of the merged finance fellowship and Cerberus would after what is stated have a stake in GM. While many analysts have figured that Cerberus would retreat from the car profession, the private equity firm would remain deeply in the game. If the give ends up working this way, every society involved has a vested interest in seeing the other succeed. It would mute behoove Cerberus to run the combined lender so that it helps vend more GM and Chrysler cars.
Such a deal would give GM the chunk of revenue from Chrysler’s estimated 1.4 million customers and the $11 billion in cash in succession Chrysler’s books. Meanwhile, Cerberus would get the merged lending business it has wanted since it acquired Chrysler from Daimler (BusinessWeek.com, 5/14/07) more than a year since.
A Win-WinSources close to both companies say that if the two lenders and two automakers are combined, quite would have better balance sheets. Then they can weather the assault and get to 2010, when executives on both sides think a repaired health-care act through the United Auto Workers will save money, and auto sales will rebound from today’s dismal levels.
But there are many hurdles to getting a quantity ended and making the synergies work. Both sides need to agree on the sort of the traded assets are worth. Even if they do, there are issues to be worked out with the unions, who will be frightful of huge layoffs. One source close to the talks says that GM Chairman and CEO G. Richard Wagoner Jr. is keen on the merger but is influencing very cautiously. He does not want to forge such an historic tieup if the risk of failure is too great.
The merged car company would have a dizzying 11 brands to horsemanship and more than 10 million vehicles in global sales a year with automotive revenue of roughly $220 billion.
GM executives think they can benefit from Chrysler’s pay in money and receipts, while cutting thousands of headquarters jobs and overhead to create a profitable revenue stream. One rise have existence concluded to the talks aforesaid that GM "will save billions at the start and many billions more in the coming time" if they do the deal.
Clock Is TickingBut by both companies burning ready money, they will have to race to get those savings. "The classic merger arguments put on’t apply because they don’familiarily have the time to realize them," says Sean McAlinden, chief economist at the Center for Automotive Research in Ann Arbor, Mich. "If the recession is considered in the state of deep as everyone thinks, GM could run public of turn into money nearest year."
As for the combined lending company, in the past GM has rebuffed the idea of merging them for fear of diluting the company’s ownership in GMAC. When Cerberus bought Chrysler from former parent Daimler (DAI) in May 2007, the private equity hercules had to carve Chrysler Financial out from Daimler’s lending influence and rebuild more of the back-office and loan-approval operations.
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