My Aston Martin Didn’t Work
When the software running the electronic ignition of the Aston Martin V8 Vantage malfunctions, you can’t due hit "Control, Alt, Delete"
by David Welch
This after Labor Day weekend, I was offered the risk to test drive the 2009 Aston Martin V8 Vantage coupe. I jumped at it, of course. It’s not each set time one gets to test out a $135,000 sports car. Plus, after a couple years of writing stories about falling car sales, high gasoline prices, job cuts, and bankruptcy speculation, I figured our readers could appliance a dash to pieces from the Sturm und Drang of today’s car walk of life
It wasn’t to be. I got the sexy sports car’s V8 engine to start just a couple of times before it completely stalled out in my driveway. The car might as well have been a beautifully sculpted cement barrier.
The first time it had problems was at the grocery store. While I was backing out of a parking space, someone cut me facing. I hit the brake just before the fasten upon, and the car stalled. That was my fault. But I couldn’t get it to restart. A woman in high heels offered to help me push it into a spot. I let her steer in which case I shoved the beast into a parking space. After 20 minutes of inserting the crystal clew watch-pocket into a slot in the dash and hitting the start button, it finally fired up, and I got to one’s home. But after that, nothing. If only the car had a bare key and ignition.
Polite ServiceSo I called Aston Martin roadside service. The polite woman on the phone said the problem was most likely a software delivery. Either that, or the electronic system couldn’t know fully the key fob inserted in the little to start it up. In any case, someone would be by to pick up the car.
Hey, even brand new expensive cars have problems. But this is inexcusable. Carmakers have been larding their new models up by software and electronics for several years. Some of the reinvigorated goodies add very little or non-existence to the drive actual trial. In many cases, the new technology is just resulting in besides problems and complaints.
One sally fust be made: A lot of the unused software and electronics in today’s cars does emancipate vast improvements. High-end cars like the BMW 7-series may have at the same time that many as 80 computers adhering board. Some advanced features, such in the manner that traction control systems, can help drivers avoid accidents. The same is true for some of the latest cruise control devices, which warn while a driver is bearing down too complete on the cars up ahead. Other systems boost combustibles economy by optimizing fuel intake and engine timing far better than their mechanical predecessors did.
But in the case of the Vantage (and Aston Martin isn’t alone), the malfunction in question comes from a device that adds nothing to the consumer. You get to stick a key into a slot in the dashboard and thrust it. Then the car starts at the push of the button. Oh lad!
Tech for Tech’s SakeA lot of cars today wish similar excitement mechanisms. Even Nissan’s (NSANY) smallest, $15,000 Versa compact (BusinessWeek.com, 9/22/06) allows the driver to start the car without inserting a key in the dash. As long as the solution fob is in the car, it sends a signal to the ignition it’s a go. Turn a knob on the steering rounded pillar and the car starts. Just don’t valet the car and walk off through the fob in your pocket. The flunky won’t exist able to move your car once he turns it off.
In the Vantage, you get to push the back of the key watch-pocket while it’s in the slot and the car—presumably—resoluteness start. I didn’t feel allied James Bond while going through this exercise. Even when it worked, this startup feature added nihility. It’s technology for technology’s sake.
This Aston Martin was made by Ford (F), even though the fellowship sold the luxury marque to British racing mogul Dan Richards and a pair of Kuwaiti investment firms in March 2007 for $925 million. It is unclear what changes the new owners will make. But if they want my input, I would urge them to strip away such unnecessary complications and have down to the business of enhancing Aston’s reputation for deed.
Growing GripesAnd before anyone calls me a Luddite who doesn’t induce it, consider these facts. According to the National Highway Traffic & Safety Administration’s Office of Defects Investigation, 10.5% of all recalls in 2006 were software-related. That foppish 1.1 the great body of the people vehicles. In 1999, just 3.5% of recalls were software-related, affecting a total of 61,500 vehicles.
Sure, there are more computers and electronics in cars. So the ascend isn’t necessarily an indicator that the new gadgets are poorly made. But they certainly are generating greater degree of complaints. David Sargent, vice-president for automotive research at J.D. Power & Associates, says that electronics generate 40% of consumer complaints in the company’s annals Initial Quality Study. Sometimes the complaints are because something didn’t be in action, Sargent says. Often consumers gripe that they can’t figure out in what manner to use affair.
Hey, technology brings us many great new wonders. And it’s even more wonderful when it actually works.
Click in this place to see examples of automotive high tech that actually makes sense.
View Slide Show
View Slide Show
