The Challenges of Innovation

Indifference, unfriendliness, and isolation are among the greater obstacles to a healthy innovation environment

by Irving Wladawsky-Berger

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In most companies, just about all the cards are stacked against the nurturing of introduction of novelty, especially the kinds of new ideas and disruptive innovations that generally lead to major changes in the marketplace and within the business.

Following are some of the behaviors I get observed in companies throughout the years that have convinced me how difficult it is to produce an environment in which innovation can flourish.

Indifference

While just about every CEO and senior executive of a company pays lip service to innovation, many do not truly mean it. They inlet the words—it would be politically incorrect not to embrace innovation—goal they do little beyond that.

That’s not because they are not good, smart, and highly competent people. It’s just that innovation is not a part of their DNA. The majority of executives make it to upper end positions by existence remarkably good operational managers: meeting sales objectives, improving products and services to keep up with competitors, supporting existing customers and acquiring new ones, managing mergers and acquisitions, achieving the required financial results quarter after quarter, and so on. These management jobs are very tough and getting tougher, given our expeditiously changing, fiercely based without ceasing competition, global business environment. Being a good manager takes very hard work, attention to detail, and organizational discipline.

But as executives rise up in the organization, other skills become increasingly important. They need to transition from being a manager to being a leader.

Management is about business results and processes. Leadership is about people. The key quality you need in good leadership is passion—the incitement to attack and solve the network problems that all organizations face. To do so, you indigence to be surrounded end highly talented people, and you need to contribute a way to transmit your passion to them, so they will buy into your vision of the future, work out at the highest possible levels, and come up with innovative solutions to the challenges of achieving the vision.

When skies are blue, a group might be able to cruise along with top managers who are indifferent leaders. Such managers are typically executing tactical, incremental strategies where the critical ingredients are good, disciplined management as well as operational excellence. But once the skies begin to darken, during the spell that they inevitably do, such managers will become into deep affliction, and oftentimes end up taking a business down with them. Their most gifted innovators and strategists, those whose skills are a little while ago badly needed to repress set the business on the legitimate race, have either for a long time departed or become so disenchanted that they have nothing left to give.

Hostility

In general, managers who do not actively encourage new ideas and innovations in their organizations hoax in the same manner because of indifference. They will typically listen politely to your new idea, provide some encouragement, and offer good advice. If they are being honest, they decision tell you they barely have the time, energy, and budget to forbear much beyond a pat on the back now and then.

But some managers go beyond impartiality. Their initial reaction to any one new idea is negative, if not downright hostile. This is particularly correct if the archetype comes from someone on the surface their own organization.

Some of them also exhibit characteristics that many of us would associate with being a bully. Typically, the corporate bullies I have met have achieved their high management positions for, despite their fruitless interpersonal skills, they are true good at other parts of the job. Sometimes, they are eminent innovators themselves, excepting given their tyrannous tendencies, innovation for them is a one-man or one-woman show. They tend to subsist poor team players: Collaborative innovation is not for them.

Such hostile behavior is hugely harmful to a healthy innovation environment. People championing newly come ideas, especially grant that they are potentially disruptive new ideas, are going against the grain of what the business is currently doing. Rejection is painful, especially to come from people in positions of authority. Senior managers can nurture those new ideas through positive words and actions, or they be able to stop them on their tracks by dint of. dint of. sentient overly negative and combative.

Isolation

I strongly believe change is a team sport. The 2004 National Innovation Initiative report observed that innovation "is multidisciplinary and technologically complex. It arises from the intersections of deviating fields or spheres of activity." That is why it often takes a group of populate who are not only highly talented but who bring together diverse skills and points of view in law to successfully weapons the kinds of complex problems we face in the 21st hundred.

But perhaps even further important, a collaborative approach to innovation helps engage the energy and emotional shore that new ideas neediness in their same early stages. New ideas are almost always shapeless and ill-formed at first. In my continued, nothing works better than bouncing ideas off other, supportive people. This back-and-forth dialog is decisive in helping to shape the form into something more harden, understandable, and actionable. Then it is more ready to face the tougher challenges and criticisms from line skilful treatment and others in the organization.

That is why isolating persons in organizational silos is one of the biggest obstacles to violent departure from established precedent. Companies that are serious about introduction of novelty do everything possible to break prostrate silos and encourage communication and collaboration transversely the organization and farther than.

Fostering violent departure from established precedent is very hard, especially if the innovation is disruptive in nature. A spirit of innovation and collaboration does not draw near naturally to an organization. For such a spirit to take hold, it must become an integral part of the company’s agriculture. None of this is easy, however it is what a company must do if it truly wants to create a healthy environment in which innovation have power to flourish.

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