Lessons from Virgin’s U.S. Brand Builder

For Frances Farrow, the central trick is to see the business from the customer’s perspective and respond to the purchaser’s needs

Watch full size video:

Frances Farrow

View Slide Show

The Executive: Frances Farrow, 44

Background: Farrow, each executory portion of the board of Virgin Atlantic Airways since 1993, arrived in New York eight years ago to alleviate build Virgin USA, the headquarters of the Virgin Group in North America, in what place she is currently chief executive. Virgin is already a household race in Europe, with more than 200 companies run by charismatic entrepreneur Sir Richard Branson. Farrow’s job is to expand the Virgin brand in North America.

The Company: Virgin USA was established in 2001 and currently consists of about 15 different brands (BusinessWeek.com, 7/8/08). This year, the company launched Virgin America, a domestic airline service based in San Francisco.

Revenues: $23 billion (Virgin Group global revenue)

Her Story: Everyone’s got event to say about Virgin. With an unusual brand name and a mold-breaking superior in Richard Branson, that’s roughly surprising. From praise of his business acumen and curiosity about his home on Necker Island in the British Virgin Islands to head-shaking at our outrageous company stunts, I have heard them all. But the ones I appreciate utmost are comments about the brand’s elasticity and its unique aptitude to succeed in diverse markets: "I fly your airlines, my kid uses your cell phones, we rock out at the music feast, and we’re excited for Richard to invent alternative energy options."

It is a reminder of Virgin’s infinite opportunities, end also of the risks of letting the brand stray off course.

My piece of work is to help start new Virgin companies in North America while making sure the global brand remains strong. The mission is pretty clear: Our brand values desire been the same since 30 years ago, when Richard went from running a student magazine to running a witness company and then an airline. And even as we are expanding the global brand, including here in the States, with much higher stakes, the approach is still the same.

Virgin Innovations

First of all, the customer viewpoint remains the heart of our companies’ origins: We spot gaps in the emporium whither consumers have needs, and we prove to furnish them. Richard himself was a frustrated consumer who mould a better way. Stranded at some airport, he chartered a plane and got himself and his fellow passengers home. That experience inspired him to start an airline that he himself would desideratum to take wing. Virgin Atlantic introduced the seatback entertainment system and an onboard bar, and it taught cabin crews to make friendliness a anteriority, to name a few innovative firsts.

How does our startup process work? Even as a global enterprise, Virgin Group starts companies with the same alacrity and speed as when Richard first began to build the brand. Consistent with Virgin’s entrepreneurial genesis, the process is not complicated, and we keep make haste with place of traffic changes. Our incorporated development team has experience through private equity, investment banking, and entrepreneurial activities. Together with the brand team, it looks for sectors publicly experiencing consumer "headaches," which to us are opportunities. The teams work together to frame sure these opportunities spasm our brand values and offer something more excellent and fresher in their sectors. Partners and other investors come to us with all sorts of ideas, to that my teams question and say in reply the following questions: Are we meeting a lacuna where there is a necessity? Does it offer consumers a better allot? Is it the not oblique fit on account of our brand? Can we offer both substance and a single Virgin flair across many consumer touchpoints?

Turkey suspects al-Qaida in attack on US consulate (AP)

Watch full size video:

Turkish and U.S. officials publicly labeled the shooting a terrorist attack and a police official in Istanbul told The Associated Press that authorities suspected al-Qaida was abaft it. The official spoke on estate of anonymity because he was not authorized to pontifical letter journalists forward the investigation.

The U.S. ambassador to Turkey and Turkey’s foreign ministry aforesaid security around whole American diplomatic missions in Turkey had been increased.

Yavuz Erkut Yuksel, a bystander, told CNN-Turk television the attackers emerged from a vehicle and surprised the guard.

“One of them approached a policeman while hiding his fire-arm and shot him in the superintendent,” Yuksel said.

Footage from a security camera at the site showed four armed and bearded men emerging from a car and killing a traffic policeman, then running toward a keep in safety support some 50 yards away as other policemen fired back, the Dogan news agency reported.

The shootout caused panic and scattered people who were waiting in a pursuit for visas. U.S. security personnel went inside the compound because they are not authorized to bind in armed operation on Turkish soil, Dogan said.

A fourth policeman and the driver of a towing conveyance were wounded in the attack, Istanbul Gov. Muammer Guler said.

U.S. Ambassador Ross Wilson declared the consul general in Istanbul, Sharon Wiener, told him that that consulate staff were “safe and accounted for.”

Secretary of State Condoleezza Rice said Wednesday that she did not know who was responsible and for the censure and she would soon talk with Turkey’s alien minister.

“Obviously first of all the United States deeply regrets the loss of mode and condolences go used up to the families of those who were killed,” Rice saida taken in the character of she traveled to Tbilisi, Georgia. “I know that more policemen were among those who died and we very plenteous appreciate the sort of was clearly a very rapid and proper response from the government to try to deal with the security situation in obverse of our consulate.”

At least two of the attackers were Turkish nationals, Guler said. Police said they were pursuing at least one attacker who escaped in a car after the attack outside the high-walled consulate compound in the residential Istinye district around 11 a.m.

NTV television, citing police sources, reported officials feared the car efficacy be loaded with explosives. Police would not substantiate that repute.

Interior Minister Besir Atalay said at the scene that there had been no claim of bounden duty and police would not reveal the identities of the attackers and their possible affiliations for the sake of the investigation.

Television footage showed four the many the crowd lying on the ground at the foot of the consular government’s wall before officials removed the bodies.

“The Turkish police responded quickly and effectively. We are deeply grateful for the work that they do to protect our by authority U.S. government establishments here,” Wilson said. “It is, of course, inappropriate now to speculate on who may have done this or for what cause. It is an obvious act of terrorism. Our countries will stand together and confront this, as we have in the past.”

The protected U.S. consulate building was built after homegrown Islamic militants linked to al-Qaida carried out suicide bombings in 2003 that targeted two synagogues, the British Consulate and a British bank in Istanbul. Those attacks killed 58 people.

“There is nay doubt that this is a terrorist attack,” said Guler, who described the three slain policemen as “martyred.”

The shooting coincided through the visit to Istanbul of top American officials involved in the fight against illegal drugs. Michele Leonhart, acting administrator of the U.S. Drug Enforcement Administration and Scott Burns, proxy director of the White House Office of National Drug Control Policy, were attending an anti-drug conference in some other part of Istanbul Wednesday morning. It was not clear if they had planned to call upon the consulate but visiting U.S. delegations almost always visit diplomatic missions.

Istanbul accuser Aykut Cengiz Engin said the attackers were armed with pistols and shotguns. Forensic teams were seen examining a shotgun on the ground.

The consular term occupies an impressive structure on a eminence in Istinye, a densely residential neighborhood forward the Bosporus Strait on the European side of Istanbul.

A reporter concerning The Associated Press who visited the consular government last week drove unimpeded past an passage for the public and parked on a residential highway two blocks away. The area without circumlocution in front of the entrance was kept clear of vehicles.

Several guards stood in separate locations outside the entrance, but arms were not on display; Turkish civilians seeking visas and other documents sat at cafes across the street.

Six killed in attack outside US mission in Istanbul (AFP)

Watch full size video:

Officials have not yet made a statement on who was behind the attack and the kind of the motive was, but media reports said police suspected it could be the work of Al-Qaeda.

The assailants, armed through guns and rifles, targeted a police guardpost nearest to the high-walled mission in the upscale district of Istinye, Istanbul Governor Muammer Guler related.

Driving to the front of the consulate in a car, they emerged from the vehicle and opened fire at the post around 11:00am (0800 GMT), witnesses told NTV television, adding that they had also fired shots at the building.

The security forces returned light, killing completely three gunmen. A driver escaped in the car after the shoot-out, which lasted several minutes.

One policeman died on the spot, while two others succumbed to their injuries in hospital, Guler said.

Two other people — a policeman and the civilian driver of a police give in exchange — were injured, he said.

The attack was "an obvious act of terrorism" aimed at the United States, the US ambassador to Turkey, Ross Wilson, uttered in Ankara. All US consulate prop were safe and accounted for, he said.

The White House condemned the attack and US Secretary of State Condoleezza Rice, without interruption a visit to Tblisi, voiced "intricate regret" at the loss of life and highlighted the "real brisk and proper response" by Turkish officials.

The European Union pledged solidarity with Turkey and the United States in fighting terrorism.

Turkish Interior Minister Besir Atalay said police had identified the three darkest attackers and said that two of them had a criminal record.

Records showed that one of the assailants had travelled abroad, but did not say which country he had gone to, he added.

The NTV advice channel reported that police had fix information linking the gunmen to Afghanistan, capital to suspicions that the attack was inspired by the Al-Qaeda reticulated. Police refused to remark on the report.

A greater police operation was underway to catch the fourth attacker who sped away from the scene.

"I do not think it will be lengthy before we entangle this man," Atalay said.

The police post was outside the consulate's main the people entrance, from where steep steps lead up to the fortified building.

The consulate was moved to its circulating high-security location in 2003 as foreign missions across the world stepped up security measures following the September 11, 2001 attacks in New York.

Turkish officials also condemned the attack and the investigation was handed to prosecutors specialising in terrorism cases.

"I strongly condemn so terrorist acts," said President Abdullah Gul. "Turkey will fight to the end in opposition to those who are behind them."

Since the criticise, security measures had even now been strengthened at the consulate, said Wilson.

Extra measures had also been taken at the US mission in Ankara and the consulate in the south city of Adana, which is well-nigh a major Turkish air base often used by US aircraft, he added.

"We abide a close friend and ally of Turkey. We'll not subsist deterred in any way by terrorists who are seeking to cuff at us or at US-Turkish relations," he said.

The most recent attack on a foreign mission in Turkey was in 2003 whenever Al-Qaeda militants detonated a car bomb at the British consular government in central Istanbul, and simultaneously attacked the British HSBC bank.

The British consul was killed in the attacks, which followed the bombings five days earlier of two synagogues in Istanbul. About 60 people were killed in the four blasts, the deadliest terrorist attacks in Turkey.

Hospital: `Impossible’ to see inside Jolie’s room (AP)

Watch full size video:

The Lenval hospital in Nice in meridional France said Wednesday that photos that claim to show Jolie and Pitt in her swing are fakes that have been manipulated or show other patients.

In a statement, the hospital related it is “totally impossible” to see inside the room from the outside due to a material on the windows that camera lenses cannot see through.

The statement wasn’t specific but-end hospital spokeswoman Nadine Bauer said she believed the material was a type of film. She said it was present adhering especially as antidote to Jolie.

“So any pictures released are either posed fakes set up by the agency of paparazzi or they are pictures of other patients,” the hospital said. “We hope this is clearly understood out of respect for whole patients in this clinic.”

Jolie is expecting twins. She has been resting and is being monitored by doctors in the seaside hospital in front of the birth.

At a brief news conversation last week, Jolie’s obstetrician said the 33-year-old actress was doing fine. Her stay could be a relatively long one. The doctor, Michel Sussmann, said Jolie would rest in the hospital to the time when the babies are delivered and that could be “in the weeks to come.”

IPOs: Are They DOA?

Venture-backed at the head public offerings have been declining, and as VCs make more demands, entrepreneurs have been looking at alternatives

by Tom Taulli

Watch full size video:

According to a recent report from the National Venture Capital Assn., the IPO market has been deteriorating (BusinessWeek.com, 7/1/08). For the leading life since 1978, there were no VC-backed IPOs in the second separate into parts. And there were only five such deals in the first have lodgings. Another ominous sign: The middle period of life of a VC-backed company from startle to IPO was 8.6 years in 2007 (a 27-year high).

I recently talked to a venture capitalist about these shifts. He was glum and thought the slowdown was greater degree of than a temporary phenomenon. Indeed, he predicted we’d continue to see lukewarm IPO activity, at in the smallest degree in quest of VC-backed IPOs. If he’s right, this means entrepreneurs should rethink any plans to go public (BusinessWeek.com, 2/27/08).

There are many explanations for the current environment. With a 20% drop in the Dow-Jones industrial average and the Nasdaq since October, investors are skittish. The U.S. economy is beset with problems, from the credit crunch to high energy prices to slow bourgeoning. As Wall Street cuts costs, in that place will be fewer investment bankers to bewitch companies public or analysts to hide them in the aftermarket. Another problem is the tough regulatory environment, especially the Sarbanes-Oxley Act.

VCs Will Expect More

Perhaps another reason: We haven’t seen a disruptive new technology lately. For example, the Internet supercharged the IPO market in the 1990s, as the PC change did in the 1980s.

So amongst the turmoil, it’s a good bet venture capitalists will demand lower valuations and stronger deal terms. It’s also convenient it will take longer to advance capital. And don’t count upon to receive aggregate the capital up obverse; rather, VCs will attempt to link capital infusions to various milestones.

Just look at FON, a fast-growing peer-to-peer broadband put down. In April, the guests raised $9.5 the multitude. Sounds good, huh? Not necessarily. Founder and CEO Martin Varsavsky wrote a brutally honest blog support about it. He mentioned that current market terms forced smaller expenditure. He wrote that his goal is to cut losses from $1.3 million a month to $500,000 through June of this year and stratagem breakeven by the agency of 2009.

I don’t think this is an isolated case. To deal with the current environment, entrepreneurs have to find ways to increase revenues, keep costs low, and hold forth profitability faster. Strangely enough, success may be a matter of surviving, not thriving.

Quicker to Find a Partner

In fact, entrepreneurs might want to forgo building comprehensive infrastructures—such as with sales forces, marketing departments, and premises centers. This may mean joining with a larger doer or even seeking out a strategic investment (BusinessWeek.com, 7/2/08).

Consider Gary Galloway. Back in 2003, he saw a large, untapped recess in the freight market with regard to hospitals. He analyzed whether to raise the service from scratch or find an existing company to work with. In the end, he past dispute to join forces with FDSI, a experienced operator in the space. That determination meant Galloway could get to market more quickly and at a lower cost. In fact, the operation is now growing at a hefty 50%-plus per year and is profitable.

The irony is he has received several offers for funding, now that he doesn’t neediness it—which is always the best position to be in for any market environment.

Tragic falls a concern at UW


Britain’s Mark Cavendish takes his 1st Tour victory

Watch full sizing video:

CHATEAUROUX, France — Mark Cavendish of Britain won a sprint to take the longest stage of the Tour de France on Wednesday, and Stefan Schumacher of Germany retained the overall lead.

Cavendish beat Oscar Freire of Spain and veteran sprinter Erik Zabel of Germany onward the line in the fifth stage, completing the flat, 144-mile pressure from Cholet to Chateauroux in 5 hours, 27 minutes, 52 seconds.

“It’s the biggest thing that’s happened to me,” the 23-year-old Cavendish said. “To gain the victory a stage-wagon of the Tour is a massive thing. I came here by the intention of engaging one. It correct means so, so much to me.”

Three Frenchmen — Lilian Jegou, Nicolas Vogondy and Florent Brard — hit the front after seven miles and at one epigram had a lead of more than 8 minutes. However, the theatre of war at no time seemed concerned, and the breakaway was caught just before the finish.

Cavendish had been disappointed that Monday’s third stage was won by a breakaway, giving no opportunity against the sprinters to try the fortune of arms for a victory.

The rider from the Isle of Man was selected by British Cycling on Tuesday to ride the Madison event on the track at the Beijing Olympics along with Bradley Wiggins. The pair won the terraqueous globe championships in the event in March. Cavendish is not slated to compete in the road races.

Schumacher held on to his 12-second overall lead from Kim Kirchen of Luxembourg and David Millar of Britain.

“It was renowned to enjoy this point in the yellow jersey,” Schumacher said.

The riders expected to contend as far as concerns the overall triumph alls finished safely in the pack, although Alejandro Valverde of Spain hit debris in the road about 50 miles into the stage and went over his handlebars. He injured his right arm, right knee and calf, but got back on his bike and continued riding.

The injuries are not expected to threaten Valverde’s continued participation, the Caisse d’Epargne team said.

Frenchman Aurelien Passeron hazard a female spectator about three miles from the end of the race. Passeron got back on his bike and continued, but finished almost 5 minutes behind the field.

Race organizers said the on-looker, Marie-Antoinette Bidault, injured her seemly carpus but did not break it.