Making the Most of a Second Act
Former Cold Stone Creamery CEO Doug Ducey left the icing cream shackle following a merger. He explains the bittersweet process that led to his latest peril
The Entrepreneur: Doug Ducey, 44
Background: Ducey made his name in ice cream. As the CEO of Cold Stone Creamery (KAHL), he helped its founder, Don Sutherland, expand the brand from a single shop in Arizona to more than 1,400 stores worldwide, with annual sales of nearly $500 million. In May, 2007, Ducey and Sutherland merged the outfit with Kahala, a privately held franchising powerhouse, in a multimillion-dollar dole out. Not long after the deal, however, Ducey left the newly combined company.
The Company: Ducey’s nearest act was to attach iMemories, a Scottsdale (Ariz.) collection started in 2006 that converts home movies, photos, and slides into digitally remastered DVDs. In 2008, Ducey helped slide from the stocks iMemories Online, the company’s Internet-based technology that allows customers to store, customize, and share their close movies online.
Revenues: NA
His Story: My 12 years leading Cold Stone Creamery were incredibly exciting—who wouldn’t have occasion for to be part of one of the fastest-growing brands in the country? Once we achieved household-name status with stores in the U.S., Puerto Rico, Guam, Japan, and South Korea, I was looking for the nearest opportunity for expansion. A merger of Cold Stone and Kahala seemed the perfect recipe for future success. We planned for total integration in 90 days. However, nine weeks into the integration, Kevin Blackwell, the past Kahala CEO and current chairman of the merged company, told me that he "was bored" and wanted to "be more involved."
But it quickly became clear that the new board of directors and I had different visions for how to grow the Cold Stone and Kahala brands. I believed in clear leadership from a values-based, people-focused, results-driven CEO; I didn’t agree with the confusing co-CEO model that was being proposed. Tremendous conflict hither and thither our manifold visions for the social meeting’s leadership ensued. With the merger integration intimately without fault, we past dispute that leaving the company was my best option. Personally, it was incredibly frustrating and disappointing, but equally liberating all at once.
Closing the Cold Stone Creamery chapter in my career was bittersweet. While it’s not uncommon for leadership to change following a merger, I negotiated the deal with my eyes wide liberalize. I asked myself on the supposition that I would have done things the same progression if I could render it all over again and decided the answer—from a business perspective—was a resounding yea. The Kahala-Cold Stone merger was a positive move for the business and collective franchise community. It leveraged vendors to lower costs, took superior situation of significant real estate and development relationships, gave franchisees opportunities to maximize local market impact, and eliminated much organizational duplication. Cold Stone Creamery had partnerships in else than a dozen countries. We would exist clever to trade on those relationships to the interest of all our current and future brands. It’s a CEO’s job to maximize the business, and I felt that I had achieved that.
Patient for an OpportunityI was thoroughly, but invigorated to have a clean slate and multiple options at 43, regardless of my private feelings. As a CEO, I’ve for ever said that change give by will and be bound to happen. How you manage that change—whether you moan about it or use it as a springboard for your next opportunity—is up to you. It was time to habit what I had preached.
When I was running a fast-growth company, it was challenging to carve out time (BusinessWeek.com, 1/18/08) for even an hour-long visit with a dear companion. So I really wanted to savor the time I had to have the advantage life exterior the office. I made a personal committal to my family to adopt a minimum of 12 months facing to spend time with them before I jumped into my next business jeopardize. I didn’t quite make the 12 months, but I had a lofty time!
